- Client
- American Express
- Service
- RIA, Reusable UI
- Technology Implementation
- Flex
Catalyst Resource designs RIA for advanced modeling and visualization of cardholder spending
Challenge
American Express wanted a way to model spending for millions of AMEX cardholders as a result of promotional campaigns
Solution
Catalyst designed a dynamic and interactive analytics and visualization tool to target groups of cardholders who would be best served by particular campaigns
