- Client
- Premier Retail Networks (PRN)
- Service
- RIA
- Technology Implementation
- Flex
Catalyst Resources provides rapid application design of SaaS and RIA UI for managing in-store retail media advertising.
Challenge
PRN delivers in-store media advertising to more than 210,000 screens in over 6,400 retail locations worldwide. PRN wanted to migrate a central media scheduling application to SaaS for use by retail personnel with minimal computer skills.
Solution
Catalyst systematically identified high value scenarios, intutive conceptual models and efficient workflows for retailers. The new Flex-based RIA design provided top tier retailers with an intuitive, interface to control and manage in-store advertising in real time.
