Catalyst Resources sharpens focus on AJAX and SaaS in financial services
San Mateo - Feb 6, 2008 - Catalyst Resources, a leader in AJAX and Software-as-a-Service (SaaS) application design for financial services, has expanded its business development team with the addition of Kamyar “Kam” Shadan. Kam brings years of expertise in financial services including business technology strategy, private banking, family office services, venture capital funding, and M&A consulting. At Catalyst Resources, Kam will work closely with Catalyst UI design and development teams to deliver enterprise-class, AJAX and RIA-based solutions for mission-critical online business applications in the financial services area.
Catalyst has long track record in financial services, having delivered more than 200 application designs and user interfaces to leading global organizations. These organizations are increasingly trying to bring their business applications online or enhance existing offerings to stay competitive. “Over 80% of our clients are moving their application to the on-demand or software-as-a-service model.” said Paul Giurata, managing partner of Catalyst Resources. “Their customers expect ready access to information and Web 2.0-style capabilities that empower them to take control of their service needs.”
While current web technology enables almost any company to develop a web presence, superior user experience and customer satisfaction are pivotal to quantifiable success. “Optimal user experience should be a key focal point of any move online.” said Kam. “If a user finds the product hard to use or feels they are not getting sufficient value out of a solution, they’ll stop using it or switch to another provider, and the potential revenue stream dries up.”
“The business value of user experience is even greater when realized over the lifetime value of a customer. If you design a user experience that creates interdependency between the user and your online product, you reap long term dividends, not to mention incremental revenue streams from up-selling into other services.” he added.
Time to market is another challenge facing financial services organizations moving to online services or a software-as-a-service (SaaS) model. Getting a product to market before the competition means quickly delivering core functionality and then rapidly iterating to add new functionality on a consistent basis. Catalyst Resources offers the AJAX Fast Track service and SaaS Fast Track service to facilitate a smooth and rapid route to market.
“I am excited to be a part of the innovative Catalyst Resources team” said Kam. “The company combines deep domain expertise in the financial services industry with proven expertise in user modeling, AJAX, and SaaS along with a development methodology that makes them leaders in the industry.”
About Catalyst Resources
Since 1994, Catalyst Resources has successfully delivered user interface and rapid application design for more than 250 software applications to leading global and VC-funded organizations. Catalyst's user-validated, agile design approach to UI minimizes financial and functional risks while maximizing dependability and user satisfaction. Catalyst Resources specializes in the unique strategy and user experience demands of Software as a Service (SaaS), Financial Services, and Rich Internet Applications (RIAs). Headquartered in the Silicon Valley, Catalyst Resources employs accomplished UI designers, information architects, developers and business professionals. More information about Catalyst Resources can be found at www.catalystresources.com.###
Media Contact: Paul Giurata Catalyst Resources Tel.: 650.655.6700 E-mail: