Commenting on: Is your SaaS application a black hole?
Posted on May 19, 2008 by Paul Giurata
For most on-premise applications, the software is a black hole when it comes to information about user adoption and feature usage. But a SaaS application can continually monitor when and how the software is being used, or perhaps more importantly, when and where the customer stops using it. A profitable SaaS should be designed to monitor of all phases in the customer life cycle and to use this information to correct drop out points, and ultimately increase sales....
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