Commenting on: Confronting the Commoditization of SaaS through User Experience
User experience is voguish to talk about, but the meaning is often poorly defined and consequently undervalued. Many development teams equate it with application ease-of-use or branding/visual design and marginalize it relative to the functionality of the core application - nice to have - but not a key business driver. This perception however, could not be further from the truth. When it comes to differentiating your SaaS, user experience IS the product. The alternative is commoditization....Posted on 08/13