Catalyst Resources Blog Post Comments

User experience is voguish to talk about, but the meaning is often poorly defined and consequently undervalued. Many development teams equate it with application ease-of-use or branding/visual design and marginalize it relative to the functionality of the core application - nice to have - but not a key business driver. This perception however, could not be further from the truth. When it comes to differentiating your SaaS, user experience IS the product. The alternative is commoditization....