Commenting on: Will cutting-edge Cleantech solve our sustainability issues
Posted on February 22, 2010 by Paul Giurata
Cleantech will struggle to compete head-on against incumbents in established markets. It will take time to take root and become widespread. So I see the need for a parallel sustainability track focused on using software and hardware to optimize and manage existing energy and waste/resource management technology. But for sustainability software applications to succeed we need to innovate with user experience....
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You have hit the nail on the head. The Cleantech “miracle cure” may happen someday but for now, it is not going to impact anything. We need to change human behavior. There are several companies working to deliver corporate enterprise solutions for monitoring based on a cost-cutting model. This seems so obvious but it hasn’t really caught hold in a big way. Government may mandate this eventually which may or may not work.
But I agree that we need to build applications that make enterprises “want” to participate. How do we create an ipod of energy monitoring. Is it just feedback or do we need to think bigger ecosystems?
By Spartan Handle on 2010-02-22