Mobile SaaS - the writing is on the wall
Posted by Paul Giurata
For most organizations, the writing is already on the wall - business applications are moving to the web as Software-as-a-Service (SaaS), enabling companies to accommodate a distributed and mobile workforce. Typically mobile has meant laptops. But as users become accustomed to web-based business applications, companies will will increasing adapt their mission-critical SaaS applications for handheld devices such as the iPhone and Blackberry, or smartphones that use Microsoft, Symbian, Palm or Android mobile OSs.
In a previous post, I wrote about best practices for designing enterprise SaaS applications for a diverse set of devices with variable screen real-estate, input devices, processor speeds and server access speeds. Tracking on these principals ensures that a SaaS implementation delivers an optimized business solution no matter whether the user is at their desk, at home, in a hotel, or waiting in line at Starbucks.
Below I have catalogued some of the recent SaaS offerings on mobile devices. End users will be the ultimate judge of their utility.
- NetSuite
- CRM
- Accounting/ERP
- eCommerce - Salesforce Mobile
- CRM - Oracle Busiiness Indicators
- Business Intelligence including financial, HR, supply chain, and CRM analytics - Google Docs
- Productivity - Zoho
- Productiviy - Vettro
- Dispatch and ticket management processes for excavation sites
- IT service management
- Fleet management dispatch and scheduling
- Sales & CRM
- Facilities management - LiquidTalk
- Audio & video content distribution
- Web2Expense
- Travel and expense reports - QuickBooks
- Accounting - NetAccounts
- Accounting and operations - Expense2Go
- Expense management - LiveTime
- Support service managment - VMobile
- Pharma CRM - Aidmas
- CRM - Apptix
- IM & message alerts - Rocket Matter
- Legal billing software - Advologix
- Legal account management and billing
This list is not intended as a comprehensive cataloging by any means. But it does make it clear that mobile SaaS has established a beachhead, across a range of horizontal and vertical markets. It is an area in which we are actively working as a company and something I find particularly engaging.