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Software as a Service (SaaS) User Interface Design and Rich Internet Application design based on the SaaS Customer Life Cycle

SaaS - Software as a Service

User experience design at every touch point in the SaaS life cycle

Maximize Business Impact and ROI of Web and Mobile SaaS

Catalyst Resources has successfully designed application UI for more than 100+ web and mobile SaaS solutions. We create the building blocks that make it possible to adapt, pilot, launch and scale new capabilities incrementally and at speed, to maximize ROI

UI design for SaaS is not subjective

Development executives are accustomed to thinking that the design of the application user experience is subjective. But with SaaS, the effectiveness of the UI design and application flow are not a matter of opinion. The user experience of the application translates directly to measurable ROI through greater participation, use of services, upgrades and lower churn.

Scalability & Performance

A successful SaaS combines user experience design, technology and application workflow optimization to drive automation, increase customer self-service, and scale without increasing fixed costs or overhead. Essential life cycle design components include self-provisioning, adaptive flow, discoverability of features, user monitoring, modularity of the application interface, frequent planned releases, high performance and the aesthetics & responsiveness of the interface.

Augment or redesign existing on-premise applications as modular SaaS

Catalyst has extensive experience redesigning and migrating existing on-premise applications for delivery as SaaS. We evaluate your current product UI, identify business needs, define SaaS strategy across all components of the customer life cycle, and of course, design the application flow, screens, modular UI components library, and specify connections backend data services.

We design the entire application functionality - everything the user experiences

Catalyst can enter a SaaS project at any stage in the development. For new projects we can identify and design all of the functionality and application flow in an application. For projects where functionality is already defined, we can design the way the user experiences the application. Your customers will be able to take advantage of your application's value sooner, with fewer support demands.

Design for the full SaaS customer life cycle to let you add new customers at low incremental cost

The user interface demands for SaaS are very distinct from on-premise applications and other software models. With SaaS most of the touch-points in the customer life cycle are exposed directly to the user in software. So in addition to the design of the user experience and information flow of the core application, we also design the application to address the full progression of steps a customer goes through when exploring, purchasing, deploying, provisioning, using, referring, and upgrading a product or solution. A key to profitability is to develop a user experience that adapts to the customer's environment without customized development, and that scales without increasing overhead. The benefits to your bottom line are shortened sales cycles, faster deployment, reduced customer churn, and better margins.

High Performance on the Web, over mobile and in offline mode

SaaS applications that rely on traditional HTTP/HTML can't offer the dynamic user interfaces of native enterprise applications. However, using Rich Internet Applications technologies such as HTML5, Flex and Silverlight, SaaS browser-based or mobile app-based solutions can provide a dynamic and rich user experience. Catalyst is an expert in the design of Rich Internet Applications. Based on an assessment of your SaaS project requirements, we select the application framework that provides the best UI components, tools and scalability for development.

Experience across a broad range of SaaS application segments

Catalyst Resources has helped to migrate a broad range of applications to a Software as Service model. It takes lots of forward planning and user validation to create a superb piece of software user interface that adapts when deployed into any customer environment. The benefits to your bottom line are shortened sales cycles, faster deployment and reduced support.

The types of SaaS applications we have designed and helped deploy include:

ERP & HUMAN RESOURCES

  • Payroll and benefits
  • Records Management
  • Procurement services
  • Sales force automation/CRM
  • Insurance policy administration

B2B SERVICES

  • Print-on-demand
  • Market research
  • Training
  • IT sourcing

E-COMMERCE & Financial

  • Call center
  • Banking & credit card processing
  • Trading applications
  • Real estate listings
  • Teleconferencing

CONTENT & PROJECT MANAGEMENT

  • Document management
  • Healthcare collaboration
  • Advertising
  • Marketing automation
  • Collaboration

Next Steps

  • If you are migrating from an on-premise application or updating an existing SaaS, ask us to show you an example of a 21-day UI assessment.
  • If you are launching a new SaaS, ask about a fast track proof of concept.

Let us show you an example of what we can do in 21 days

Desktop SaaS Financial Services

Have an existing on-premise application or SaaS? A Catalyst Resources Strategic UI Assessment will identify the key user experience refinements and strategic approach that will optimize the business impact of your migration to SaaS or next SaaS web / mobile release - all in just 21 days. Let us show you an example.

Deliverables

  • Identification and understanding of current business pain points
  • Target user profiles and a user story catalog
  • Scan of competitor offerings
  • Identification of high-value scenarios and user-desired functionality
  • Analysis of optimal, high-engagement conceptual models
  • Summary of key strategic user experience issues to address
  • Detailed assessment of key user experience issues and design changes that will deliver the best return on investment
  • Potential creative direction
  • Proposed mobile strategy as a companion solution
  • Agile release plan for what to implement, in what order, what resources you need, and a clear mapping of dependencies

How to use the results

Companion SmartPhone and Tablet Functionality for financial services apps
  • Prioritize redesign initiatives and budgets based on ROI
  • Present a roadmap to internal or offshore development teams
  • Understand the priorities for a compelling, long-term application ecosystem (web and mobile)
  • Provide expert diagnostic and justification analyses for executive buy-in
  • Use to solicit competitive bids for application and UI design services

Engagement Cost & Payment Terms

The cost of the Diagnostic UI Assessment and Strategic Analysis is $3,495 USD. 50% of the engagement cost is required as an initial payment to start work. The final assessment is delivered 21-days after the application web review meeting. After the assessment, if the client chooses to engage with Catalyst on a full UI design project, 50% of the cost of the assessment will be credited to the full project.

Our Experience

We have helped over 400 companies design thick client, SaaS and mobile applications. We use a proven methodology refined by deployment in hundreds of engagements around the world and backed up by UI experts with many years of design and implementation experience. Our SaaS clients range from VC-funded Silicon Valley startups to Fortune 100 multinationals.


Contact us and let us show you what we can do in 21 days.

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