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Blog on RIAs, SaaS and User Experience

Digital Advertising

Software as Service: Case Study

Interface and application design for Digital Advertising
Client
Operative
Service
SaaS, Reusable UI, RIA
Technology Implementation
Microsoft WPF
AJAX EXTJS

Catalyst Resources prototypes modular, RIA UI design system for digital advertising technology

Challenge

Operative is a global provider of digital advertising technology and services. They wanted to explore RIA designs to streamline workflows and enbale faster digital ad sales, implementation and execution.

Solution

Catalyst identified workflow redesign opportunities and prototyped an extensible RIA UI design system to enhance clarity, performance and add new functionality.

Software as a Service
Case Studies